FIT IN CONSULTANTS

South Korean boy band ATEEZ marked a historic moment at Coachella 2024 as the first K-pop group to perform at the festival. They enthralled the audience with their precise choreography and a 10-song setlist including hits like ‘ARRIBA’ and ‘BOUNCY (K-HOT CHILLI PEPPERS)’. The band’s rapper, Hongjoong, reflected on their journey from practicing in a small studio to performing at the prestigious festival.

This was Ateez first stage at Coachella and they made sure leave an impression with their electrifying performance. The group consists of: Seonghwa, Hongjoong, Yunho, Yeosang, San, Mingi, Wooyoung and Jongho.

Another K-pop band, The Rose, also left an indelible mark on the festival with their soulful renditions and captivating stage presence. This was their second time at Coachella. The Rose didn’t disappoint the fans with their performances. They opened their set with ‘Eclipse’ and sung renditions to their songs ‘Back to Me’ and ‘Definition of Ugly’.

The festival kicked off with ATEEZ’s performance and continued to enthrall the audience with performances by LE SSERAFIM on Day 2. The girl group also made history with their performance at Coachella. Their performance to ‘Antifragile’ and ‘Smart’ was quite a splash.

The third day saw GOT7’s Jackson Wang, who is not new to the festival. Jackson debuted an unreleased track at the festival alongside BIBI. ATEEZ joined the audience on Day 3, further solidifying their global popularity.